Communication theory in Hinduism: Adhikary’s Bhatta-Mimamsa Model of Communication
This research article describes Adhikary’s Bhatta-Mimamsa Model of Communication. In the Bhatta-Mimamsa Model of Communication, the elements of communication can be classified under four key-themes (namely, Karta, Sadhan, Itikartavyata, and Sadhya). The model shows how the Bhavakas (communicating parties) accomplish communication and the persuasion for ‘Karma’ is attained. This model […]